01 The five practice areas surface as a footer-style word list. A first-time visitor cannot tell what a Whitworth Law will or LPA actually involves.
What I saw
The live whitworth-law.co.uk lists the practice areas (Wills, Lasting Powers of Attorney, Tax Planning, Trusts, Probate and Estate Administration) as five vertical headings under a single "Our Areas of Expertise" card on the homepage. There is no per-service prose, no fee range, no description of what is included. A visitor has to click through to a sub-page to find out, for instance, that David's complex-wills brief covers second marriages, farms, residence nil-rate-band planning and charitable giving, or that Samantha Taylor runs probate with a free phone consultation before any retainer. The honest, published pricing on /our-prices (wills from £660 inc VAT, both LPAs for an individual £900) is two clicks from the homepage when it is one of the firm's strongest selling points.
What the rebuild does about it
After rebuild: the homepage carries three real service cards (wills, LPAs, probate), each with an 80-90 word lede in the firm’s own voice and the live published fee range visible on the card. A fourth specialism block explains IHT planning and trusts in plain terms. A visitor lands and immediately knows what each service involves, who handles it, and roughly what it costs.
02 David Whitworth and Samantha Taylor appear together only on a sub-page. The homepage never names the two people who do the work.
What I saw
Whitworth Law is, in practice, two named fee earners and one administrator at 18 Queen Square. David Whitworth is the principal, founder and a fully qualified STEP member; Samantha Taylor is a Fellow of CILEx and an Accredited Lifetime Lawyer running the probate desk. Their photos are on /our-team, but the homepage describes the firm in the third person ("a Bath based independent private client legal practice") without naming either of them in the opening fold. Real customer reviews on Birdeye and Google are addressed directly to David and to Samantha by first name, often by clients who have been with David for nearly twenty years; the homepage does not earn the same warmth because it never makes the introduction.
What the rebuild does about it
After rebuild: the hero card names David and Samantha side-by-side with their roles and qualifications, and the lede places each of them on the practice areas they actually run. The heritage block walks through David's path from Oxford classics to Mowbray Woodwards to founding Whitworth Law in May 2021, with the real customer-review language inline rather than buried in a testimonial carousel.
03 No LegalService schema, no FAQPage, no AggregateRating. The 4.6 stars from 42 Google reviews are invisible to search.
What I saw
There is no `<script type="application/ld+json">` LegalService or Attorney block on the live site, no Person record for David or Samantha, no FAQPage (and indeed no FAQ section on the live site either), and no AggregateRating despite the firm carrying 4.6 stars from 42 Google reviews. The Open Graph image is a 250×107 greyscale logo PNG, so when a client forwards the homepage link in WhatsApp or iMessage the unfurl is a tiny grey wordmark rather than a card. A Bath search for "wills solicitor Queen Square" or "probate Bath" in Google or an AI assistant has nothing structured to surface, even though Whitworth Law sits on the city's most concentrated private-client street and has the credentials to back the claim.
What the rebuild does about it
After rebuild: a single LegalService + Attorney + Person schema graph at the foot of the page, with the full 18 Queen Square address, foundingDate 2021, founder + employee Person records for David Whitworth and Samantha Taylor, hasCredential entries for STEP, CILEx Fellowship, Lifetime Lawyers accreditation and SRA regulation, an AggregateRating block reflecting the 4.6 stars from 42 reviews, a Service block for each of wills, LPAs and probate with the published fee range, and a FAQPage block for the new on-page FAQ. Open Graph card replaced with a proper 1200×630 image of the rebuild itself.